Preliminary #2: Defining House Style

Research Poster: Defining House Style

What is House Style?

At its core, house style is a set of predetermined rules and standards for writing, design, and formatting that ensures all content produced by an organization is consistent and recognizable. I decided to use a poster as an alternative mode of presenting my research and definition of house style.

I used my own already existing knowledge of brand identity and style while also incorporating information I learnt from researching about house style.

Sources for research and information:

https://dictionary.cambridge.org/us/dictionary/english/house-style https://www.collinsdictionary.com/dictionary/english/house-style https://www.slideshare.net/slideshow/house-style-26778537/26778537#3

Sources for images used in poster:

https://pocketmags.com/it/the-guardian-newspaper/wednesday-12-february-2025 https://www.tomorrowspapers.co.uk/guardian-front-page-2023-08-09/ https://inkbotdesign.com/house-of-brands/ https://dorve.com/blog/mcdonalds-launches-2021-brand-redesign/